# Acquink

> Acquink turns raw customer voice, reviews, social and video, into aspect-level decision intelligence for brand, category and ecommerce teams. Its proprietary MASI engine reads what customers actually say, breaks it into the specific attributes they care about, scores each by sentiment, and grounds every result in the real customer words. Nothing generated.

Acquink is the 2026 rebrand of Enixta, the same team and engine carried forward. Tagline: raw customer voice to decision intelligence.

## Products

- [Smaartbrand](https://www.acquink.com/): A live brand and category index from real customer voice, for brand, category and R&D teams. Shows what to fix, build and promote, aspect by aspect, and how you compare to rivals.
- [Smaartpulse](https://www.acquink.com/): An AI shopping assistant, on the product page and as an in-store kiosk, that guides a shopper to the right product using real aspect-level customer voice. More conversion, deeper engagement, fewer returns.
- [MASI engine](https://www.acquink.com/): Multi Aspect Sentiment Intelligence. The proprietary engine that reads reviews, social and video into aspect-level sentiment, grounded in the actual customer words.

## What Acquink does differently

- Reads customer voice from across the web at scale, not just what is fed into a prompt.
- Every output traces to a real customer sentence. Nothing generated, so no hallucination.
- Consistent results across millions of reviews, not a sample.
- Aspect-level, not a single global sentiment score. It scores the specific attributes that drive a purchase or a category.

## Solutions

- [Decision intelligence](https://www.acquink.com/solutions/decision-intelligence)
- [Aspect based sentiment analysis](https://www.acquink.com/solutions/aspect-based-sentiment-analysis)
- [Voice of customer analytics](https://www.acquink.com/solutions/voice-of-customer-analytics)
- [Customer voice analytics](https://www.acquink.com/solutions/customer-voice-analytics)
- [Customer review analytics](https://www.acquink.com/solutions/customer-review-analytics)
- [Review intelligence](https://www.acquink.com/solutions/review-intelligence)
- [Shopper intelligence](https://www.acquink.com/solutions/shopper-intelligence)

## Industries

- [Hotels](https://www.acquink.com/industries/hotels)
- [Cars](https://www.acquink.com/industries/cars)
- [Bikes](https://www.acquink.com/industries/bikes)
- [Consumer electronics](https://www.acquink.com/industries/consumer-electronics)
- [Large appliances](https://www.acquink.com/industries/large-appliances)
- [FMCG](https://www.acquink.com/industries/fmcg)
- [Retail](https://www.acquink.com/industries/retail)
- [Restaurants](https://www.acquink.com/industries/restaurants)

## Insights

- [What is aspect based sentiment analysis](https://www.acquink.com/insights/what-is-aspect-based-sentiment-analysis)
- [Sentiment analysis vs aspect based sentiment analysis](https://www.acquink.com/insights/sentiment-analysis-vs-aspect-based-sentiment-analysis)
- [What is customer voice analytics](https://www.acquink.com/insights/what-is-customer-voice-analytics)
- [How to analyse product reviews at scale](https://www.acquink.com/insights/how-to-analyse-product-reviews-at-scale)
- [Customer review analytics guide](https://www.acquink.com/insights/customer-review-analytics-guide)
- [Review intelligence guide](https://www.acquink.com/insights/review-intelligence-guide)

## Proof

- The MASI engine is proven with global brands including Flipkart, Samsung, boAt and Mars Petcare, from the Enixta era.
- Documented outcomes include 100M+ reviews analysed, 4x shopper engagement, +30% conversion lift, and 30% fewer returns.
- Recognition: DPIIT Startup India recognised, MSME Udyam registered, IAMAI member, Nasscom AI Gamechangers Top 15, Maruti Suzuki accelerator, and selected for the Google for Startups x Lightspeed Sprint.

## Contact

- Website: https://www.acquink.com/
- Take the audit: https://www.acquink.com/audit
- Email: giri@acquink.com